UofL fans see themselves in Sugar Bowl posters


    LOUISVILLE, Ky. – The University of Louisville is selling Sugar Bowl posters comprised of photos of fans and scenes from the bowl game.

    “Fans flocked to UofL social media sites in record numbers during the Sugar Bowl,” said Jeff Rushton, UofL’s director of social media. “We’re hoping we can extend that excitement to these posters, which include thousands of pictures of fans in New Orleans and at the game.”

    One of the posters feature a Cardinal head made up of more than 1,600 photos of fans. The other is an image of a teddy bear which also contains more than 1,600 photos – 600 from the football team’s autograph-signing celebration at Papa John’s Cardinal Stadium and the other 1,000 from game action. Fans who purchase the posters will be linked to a web page where they can enlarge the photos by holding a computer mouse cursor over each picture.

    “We think fans will get a kick out of seeing themselves and their friends embedded in these posters,” Rushton said.

    The Sugar Bowl posters join the already popular “Cards Come Marching In” poster that shows seven UofL players, in uniform, who appear to be standing in the middle of Bourbon Street in New Orleans.

    All of the posters are available for $10 at href=”http://uofl.me/sugar-me and $9 of every sale goes to student scholarships with the other $1 used to cover production costs.

    Cindy Hess
    Cindy Hess has more than 30 years of experience in communications, marketing and investor relations, including more than a decade at UofL. She is "sort of" retired but happy to come back to the Office of Communications and Marketing to help with special projects and assignments.