Teams of student entrepreneurs to compete in 11th Cardinal Challenge


    LOUISVILLE, Ky. – The Brown-Forman Cardinal Challenge, the University of Louisville’s annual business plan competition, is Feb. 16-17 at the Marriott Louisville Downtown, 280 W. Jefferson.

    The event, first held in 2008, features teams of students from 12 of the world’s leading university entrepreneurship programs, including UofL, competing for a prize package worth thousands of dollars in cash and in-kind services. It is one of eight regional or national competitions in which UofL participates each year.

     “We’re pleased to have teams from as far away as Oregon, UCLA and two from Canada competing for a chance to win the lucrative ‘Launch in Louisville’ package,” said Van Clouse, director of the Forcht Center for Entrepreneurship in the College of Business and associate professor of entrepreneurship.

    The first-place winner receives $15,000 and the “Launch in Louisville” startup package consisting of items such as business consulting, advertising and legal services if the company is established in and operated from Louisville.

    The competition is moderated by Clouse and Suzanne Bergmeister, assistant director of the Forcht Center and entrepreneur-in-residence in the college.

    All events are free but only the Feb. 17 business plan presentation rounds are open to the public. Click here for a detailed agenda.

    For more information, contact Clouse at or 502-852-4782.


    Janet Cappiello covers student success for the Office of Communications and Marketing. She has more than 30 years’ experience in journalism, including working for The Associated Press and magazines such as Vegetarian Times and Sustainability: The Journal of Record. She has been at UofL since 2014.