The Alley, an area aimed at enhancing UofL Football fans' experiences at Cardinal Stadium, will be open in time for the Sept. 11 home opener.
The Alley, an area aimed at enhancing UofL Football fans' experiences at Cardinal Stadium, will be open in time for the Sept. 11 home opener.

UofL Athletics today announced new fan experience opportunities at Cardinal Stadium. 

Thanks to a multi-year contribution commitment of construction and services valued at $850,000 from Buffalo Construction Inc., The Alley, will open Sept. 11, just in time for the home Cardinal Football home opener against Eastern Kentucky.  

Located on South Floyd Street directly across from the entrance into Cardinal Stadium, The Alley will provide a unique game day destination, including an expansive courtyard with the ability to accommodate thousands of fans, turf greens for yard games, live entertainment, drink options and food trucks. 

“We are fans too,” said Vince Tyra, UofL’s director of Athletics. “We know that the game day experience goes far beyond the actual game. We want to help create destinations and foster more traditions for our fans. The Alley is just one more example. I’m so thankful to our friends at Buffalo Construction Inc. are as committed to our success as we are.”

Free and open to all fans, The Alley will open four hours prior to kickoff and will close approximately 30 minutes prior to the start of the game encouraging fans to be inside the stadium prior to kickoff. The facility will be open for one hour after the game as well.

Premium Memberships will also be available that will provide fans access to an indoor, climate-controlled space and features a catered meal and access to premium bar options. 

The Alley is also the site of the former tailgating club, Cardinal Alley. Former Cardinal Alley Club members will be offered first access to purchase the VIP Membership pass, but additional fans can be added to the waiting list by contacting Sam Robey in the Cardinal Athletic Fund at SamR@GoCards.com.

Additional improvements coming to Cardinal Stadium this season are as follows:

  • Wifi: The athletics department will begin a phased approach to enhance wifi capability to Cardinal Stadium to meet the long-awaited needs for cellular connectivity on game day.
  • Honored jerseys: A new look to celebrate Honored Jerseys will be a significant improvement to Cardinal Stadium over the season. A 400-foot LED Board will be installed on the east side of the side stadium and will highlight UofL’s 23 honorees and its bowl appearances. The department plans to have it fully installed by the Oct. 9 game versus Virginia.