UofL, LIBA team up for local holiday shopping tour


    LOUISVILLE, Ky. – The University of Louisville and Louisville Independent Business Alliance (LIBA) will take shoppers on a Dec. 2 whirlwind tour of local shops and restaurants on the fifth annual Holiday Cards Buy Local Shopping Tour.

    “The Holiday Cards shopping trip exposes our faculty, staff, alumni and friends to many of the locally owned shops and restaurants that make Louisville such a special place,” said John Drees, an event organizer. “This event supports the local business community and helps our shoppers find unique items available only at these stores.”

    Those on the tour will visit locally owned businesses in several Louisville neighborhoods. The $40 registration fee includes opening and closing receptions, door prizes and transportation to more than a dozen shops on East Market Street (NULU), Fourth Street, Frankfort Avenue and Butchertown.

     “We’re so pleased that the University of Louisville understands the importance of having a vibrant, unique business scene in their surrounding community,” said Jennifer Rubenstein, director of LIBA. “This bus tour underscores their commitment to the city, and we’re glad to partner with them on it.”

    Activities begin with festive drinks and a light breakfast at the University Club on Belknap Campus at 8 a.m. Participants board a bus at 9 a.m. to begin their day of shopping and return to the club for a 4 p.m.-6 p.m. reception featuring drink samples, hot hors d’oeuvres and door prizes.

    The tour is open to the public, but bus seating is limited. Participants must register online at http://uofl.me/HolidayTour-2016.

    Shoppers will also have a chance to enter LIBA’s “Buy Local Win $1k: hoLOUdays Contest” by submitting receipts from LIBA member stores for a chance to win a $1,000 shopping spree at LIBA businesses.

    LIBA seeks to preserve the unique character of Louisville Metro by promoting local businesses and educating citizens on the value of buying locally. For more information on LIBA and a member list, see www.keeplouisvilleweird.com.

    For additional information on the shopping tour, contact Brandy Warren at 502-852-8025.


    Brandy Warren
    Brandy Warren is coordinator for marketing and communications in UofL’s Office of Communications and Marketing, where she manages special events and promotes UofL’s Division of Student Affairs. She previously worked at daily newspapers in Kentucky and Alabama.