$200,000 goal set for this weekend’s 2015 raiseRED Dance Marathon


    LOUISVILLE, Ky. – It’s time to shake it for a good cause. The University of Louisville student group raiseRED is hosting its annual dance marathon beginning Friday night to fight pediatric cancer.

    About 800 dancers will try to raise $200,000, about $50,000 more than the record-breaking amount the group collected last year.

    “We’re looking at a huge event this year,” said Taylor Wilson, executive director. She said the students organizing this year’s event have been working since the 2014 event ended.

    The dance marathon kicks off at 6 p.m. Feb. 27 in the Multipurpose Room at the Swain Student Activities Center. The fundraising total will be announced at noon Feb. 28. The night is a mix of dancing, plus testimonials by patients and special guests to keep the dancers energized and focused on how their participation makes a difference.

    The money raised helps doctors and families fight pediatric cancer right here in Louisville. Funds from raiseRED go to the UofL Division of Pediatric Hematology, Oncology and Stem Cell Transplantation, headed by Ken Lucas, division chief in the UofL Department of Pediatrics.

    Student dancers have been split into teams, and each member collects pledges of support. In addition, dance marathon is supported by the Trager Family Foundation, Papa John’s, and Thorntons, Inc.

    The public is invited to take part in a community celebration from 10 a.m to noon Feb. 28. The celebration will feature inflatables and balloon artists for children, guest speakers, family testimonials, a performance of the 8-minute dance students learned during the evening and the reveal of the total amount of money raised.

    To make an online donation, go to raisered.donordrive.com. Learn more about raiseRED at raisered.org. Contributions are tax-deductible and 100 percent of donations go to the University of Louisville Pediatric Hematology and Oncology Clinic.

    For additional information, contact raiseRED at raisered1@gmail.com.

    Brandy Warren
    Brandy Warren is coordinator for marketing and communications in UofL’s Office of Communications and Marketing, where she manages special events and promotes UofL’s Division of Student Affairs. She previously worked at daily newspapers in Kentucky and Alabama.