The College of Business is announcing its core values to the world — in red 9-foot-tall letters on permanent display in the South Wing lobby.

The letters installed Friday read LEAP. The acronym stands for Louisville, Entrepreneurial, Accelerating, Principled.

“We will be the example of building a business school that serves its constituents,” COB Dean Todd Mooradian said as the letters were unveiled. “These values define our intent and guide our activities as we LEAP forward as a college.”

The core values expressed by LEAP:

We partner with the city of Louisville and the broader business community to develop programs and initiatives that support the growth of both a leading university and a thriving global city.

We instill in all our students an entrepreneurial mindset, which enables them to recognize opportunities, drive creative change and pursue possibility.

We create access for all — regardless of differences, seen and unseen — to accelerate their lives and their successes in pursuit of personal and professional ambitions.

We develop principled citizens and business leaders who act ethically and with integrity, shaping sustainable and socially responsible organizations that change the world.

Mooradian said he hoped the sculpture will serve as a daily reminder to faculty, staff and students.

“I hope you walk by LEAP and say ‘I know why I am here. I know what I am contributing to. I know what to use as my North Star when I’m looking for direction and making decisions and making investments.’”