The Innovation Media Tour was hosted by Nucleus: Kentucky’s Innovation Center and the Kentucky Cabinet for Economic Development as part of the IdeaFestival going on in Louisville this week. The guests, which included writers from Site Selection, Scientific American and other media outlets, got a look at The Nucleus, the first new building developed on the Nichols Campus, and heard one-minute elevator pitches from selected tenants. They also were treated to a rooftop reception with bourbon and desserts created by Chad Welch, director of culinary development for Atria Senior Living.

Atria, a Louisville-based provider of upscale senior housing, will be the anchor tenant of The Nucleus when it moves to the building at 300 E. Market St. in December.

Atria CEO John Moore told the journalists that his company had been pondering a relocation to a site outside of Louisville but reconsidered.

“Part of the reason is this building and everything that is going on here,” he said.

In addition to having its corporate offices at The Nucleus, Atria plans training and event space, a test kitchen and a print shop on the first floor of the building. The company also is joining together with other locally-based senior services providers to bring ElderServe, a nonprofit agency serving seniors, to The Nucleus.

Nucleus CEO Vickie Yates Brown told the guests that Atria is a huge addition to the Nichols Campus, which is being developed as a hub for companies working in Louisville’s aging care sector, as well as space for innovation and technology firms and University of Louisville research offices.

John Karman, III
John Karman joined the Office of Communications and Marketing in 2014 after a 20-plus year career as a Louisville journalist. He has served as director of media relations since 2015. In that role, he answers reporters’ inquiries and is the university’s main spokesperson. John was a reporter for Business First of Louisville from 1999 to 2013. There, he won numerous awards from the Louisville chapter of the Society for Professional Journalists and American City Business Journals, parent company to Business First. John can die happy after seeing the Chicago Cubs win the 2016 World Series, although he would also enjoy another title.