“Hosting this conference gives us a chance to showcase the University of Louisville’s incredible transformation to our new ACC partners,” said UofL President James Ramsey. “It is also a way for ACC institutions to share successful academic, research and administrative strategies with each other.”

Although UofL may be new to ACC athletics, they have a long-standing history of research partnerships with numerous ACC institutions across multiple fields, from emergency room medical care to deep space exploration.  The university is using the conference as an opportunity to showcase the amazing transformation currently underway at UofL, as well as build new connections with ACC institutions, possibly leading to new joint academic and research opportunities. 

At UofL’s request, the scope of the conference has been expanded to include not only ACC fiscal officers, but conference university marketing and communications leaders as well.

Some of the topics to be explored include:

  • Strategic management of investment portfolios and traceability to cost of education
  • Best practices in public relations, branding, marketing and crisis communications
  • Sponsorship opportunities with key vendors
  • Best practices in administrative/student service areas such as financial aid, bursar, budgeting, fiscal reporting, treasury management, procurement, accounts payable and research expenses

Conference sponsors are PNC Bank, Inc. and The Oracle Corporation, Learfield Sports, Bank of America Merrill Lynch, Marriott International, Inc., BKD CPAs and Advisors, LLP, Sodexo, Inc., Maximus Higher Education Practice, Inc., Higher One, Inc., and Miller Transportation.


All sessions will be held at UofL except for networking/social events designed showcase the city. For more information, contact Mark Hebert at 502-852-3133.  


Mark Hebert
Following a 28-year career as a radio and television reporter, Mark Hebert joined the University of Louisville as the Director of Media Relations in 2009, serving as the main spokesperson. In 2015, Mark was named Director of Programming and Production. He’s now producing and hosting a radio show about “all things UofL”, overseeing the university’s video and TV productions and promoting UofL’s research operation. Mark is best known for his 22 years as the political and investigative reporter for WHAS-TV in Louisville where he won numerous awards for breaking stories, exposing corruption and objectively covering Kentucky politics. In 2014, Mark was inducted into the Kentucky Journalism Hall of Fame.