MEDIA ADVISORY: Public invited to colon cancer awareness event at Jefferson Mall on “Dress in Blue Day”

    The Incredible Colon
    The Incredible Colon

    WHO:             Representatives of the UofL James Graham Brown Cancer Center, Kentucky Cancer Program, UofL Hospital, Surgery on Sunday – Louisville, Norton Healthcare, Dress in Blue champion Madeline Abramson as well as the “Incredible Colon,” a walk-through size replica of the human colon.

    WHAT:           A community event to remind everyone of the importance of colon cancer screenings. Visitors can explore a giant inflatable colon to learn more about colon health. Eligible individuals will be provided with stool-based tests to take at home, and all guests will receive educational materials and other reminders. Guests wearing blue will receive a FREE blue gift.

    WHERE:         Jefferson Mall, 4801 Outer Loop, Louisville, in the Sears Court.

    WHEN:           Friday, March 1, 2019, 11 a.m. – 2 p.m.

    WHY:             Colon cancer may be prevented with regular screenings. Yet, in Kentucky, nearly 2,600 new cases of colorectal cancer are diagnosed each year, and it remains the second leading cause of cancer deaths in men and women combined. Screening is recommended for anyone age 50 and older, as age is a common risk factor.

    March is National Colorectal Cancer Awareness Month. Everyone – even if they are a Cardinals fan – is encouraged to Dress in Blue on March 1, to increase awareness of the importance of colorectal cancer screening.            

    CONTACT:     Janikaa Sherrod, Kentucky Cancer Program, 502-852-6318,

    Betty Coffman, UofL, 502-852-4573, 502-475-5727,


    About the UofL James Graham Brown Cancer Center:

    The University of Louisville James Graham Brown Cancer Center offers the area’s most advanced cancer treatment with specialists and researchers working in multidisciplinary teams and is home to the first nationally accredited breast center in Kentucky and the first nationally accredited radiation oncology program in Louisville.

    About the Kentucky Cancer Program:

    The Kentucky Cancer Program (KCP) serves every corner of the Commonwealth with information and services to reduce the impact of cancer. Created by legislation enacted in 1982, KCP was established to reduce cancer incidence and mortality through education, research, and service. The program is administered jointly by the University of Louisville James Graham Brown Cancer center and the University of Kentucky Lucille Parker Markey Cancer Center. KCP has 13 offices across the state, staffed by cancer control specialists who coordinate cancer prevention and early detection programs, patient and family services, professional education and training, and who mobilize communities through coalitions and partnerships to address local cancer problems.

    Betty Coffman
    Betty Coffman is a Communications Coordinator focused on research and innovation at UofL. A UofL alumna and Louisville native, she served as a writer and editor for local and national publications and as an account services coordinator and copywriter for marketing and design firms prior to joining UofL’s Office of Communications and Marketing.