David Durik and Phil Hawkins, founders of Indatus Corp., listen to a question from the audience at the Entrepreneurs Meet Innovators (e+i) program Dec. 3.
David Durik and Phil Hawkins, founders of Indatus Corp., listen to a question from the audience at the Entrepreneurs Meet Innovators (e+i) program Dec. 3.

“You need to take the plunge because very few entrepreneurs are successful if they’re part time.” That was one of the strong pieces of advice from David Durik, founder of Louisville-based Indatus Corporation, as he and partner Phil Hawkins spoke to about 50 students, entrepreneurs and businesspeople at Nucleus’ iHub Dec. 3. Durik and Hawkins were the presenters at the sixth Entrepreneurs Meet Innovators (e+i) program sponsored by Nucleus, a programming and development arm of the University of Louisville Foundation.

Durik and Hawkins built their company from an automated phone answering service for apartment complexes to a multi-million dollar data collection, sharing and analytics company that received a visit from President Obama in April. A couple months later, they sold Indatus to a Texas company for $49 million.

Two Oldham County High School graduates and best friends, Durik and Hawkins told the group that hard work and honesty set the foundation for the success of their firm. They say market research and paying attention to the way new technology might impact their business, positively or negatively, has been a key to maintaining and growing their success.

Durik said he comes from the “school of hard knocks” and has found “desperation necessitates invention.”

Hawkins told the entrepreneurs that laughter in the workplace is important. “Don’t be afraid to let employees laugh at you,” he said while sharing a story about a company contest. “The best impersonation of me got a day off. That was pretty rough but very funny.”

Nucleus’ e+i series is designed to give startup company owners, entrepreneurs and students a chance to hear what successful local businesspeople did right and wrong on their way to the top. The program featuring Durik and Hawkins is scheduled to appear on one or more of KET’s network of stations early next year.

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Mark Hebert
Following a 28-year career as a radio and television reporter, Mark Hebert joined the University of Louisville as the Director of Media Relations in 2009, serving as the main spokesperson. In 2015, Mark was named Director of Programming and Production. He’s now producing and hosting a radio show about “all things UofL”, overseeing the university’s video and TV productions and promoting UofL’s research operation. Mark is best known for his 22 years as the political and investigative reporter for WHAS-TV in Louisville where he won numerous awards for breaking stories, exposing corruption and objectively covering Kentucky politics. In 2014, Mark was inducted into the Kentucky Journalism Hall of Fame.