UofL, LIBA team up for local holiday shopping tour

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    LOUISVILLE, Ky. – The University of Louisville and the Louisville Independent Business Alliance (LIBA) will take shoppers on a Dec. 1 whirlwind tour of local shops and restaurants on the sixth annual Holiday Cards Buy Local Shopping Tour.

      “The Holiday Cards shopping trip encourages our faculty, staff, alumni and friends to buy local this holiday season and introduces them to some of the LIBA stores that help make Louisville special,” said John Drees, interim senior associate vice president for communications and marketing. “Our work with LIBA is one of the many partnerships the university has throughout the city to help strengthen our community.”

    Those on the tour will visit locally owned businesses in several Louisville neighborhoods. The $40 registration fee includes opening and closing receptions, door prizes and transportation to more than a dozen shops on East Market Street (NULU), Fourth Street, Frankfort Avenue and Butchertown.

    Activities begin with festive drinks and a light breakfast at the University Club on Belknap Campus at 8 a.m. Participants board a bus at 9 a.m. to begin their day of shopping and return to the club for a 4 p.m.-6 p.m. reception featuring drink samples, hot hors d’oeuvres and door prizes.

     “We’re so pleased that the University of Louisville understands the importance of having a vibrant, unique business scene in their surrounding community,” said Jennifer Rubenstein, director of LIBA. “This bus tour underscores their commitment to the city, and we’re glad to partner with them on it.”

    The tour is open to the public, but bus seating is limited. Participants must register online at http://www.uoflalumni.org/ShoppingTour17. Tickets are non-refundable.

    Shoppers will also have a chance to enter LIBA’s “Buy Local Win $1k: hoLOUdays Contest” by submitting receipts from LIBA member stores for a chance to win a $1,000 shopping spree at LIBA businesses.

    LIBA seeks to preserve the unique character of Louisville Metro by promoting local businesses and educating citizens on the value of buying locally. For more information on LIBA and a member list, see www.keeplouisvilleweird.com.

    For additional information on the shopping tour, contact Brandy Warren at 502-852-8025.

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    Bria Staten-Favors
    Bria Staten-Favors is the Graduate Assistant in the University of Louisville’s Office of Communications and Marketing. After completing her bachelor of science in Communication, she decided to pursue her master’s degree at UofL as well. She also works in the Partnership Division at the Louisville Convention & Visitor’s Bureau and is an avid Cards fan.