Changes mark a new day for UofL Today

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    After months of brainstorming and benchmarking, a new and improved UofL Today daily email will appear in your inbox starting Monday, Oct. 3. Changes have been made to present an updated, visually appealing message while continuing to deliver important, campus-wide news, announcements and events.

    The new UofL Today will promote the successes of our faculty/staff and celebrate our research grant procurements. The popular “Did You Know” section will continue to be featured, as well. All of this information will be presented in a cleaner, more readable format.

    The change also will allow the university to track readership of UofL Today, telling us which stories are most important to our audience and offering data we can use to make the email even more useful for faculty and staff.

    Most noticeable will be a change to the Friday email. In lieu of the Friday UofL Today, we will send a new, weekly UofL News Digest email to faculty, staff and – for the first time –students. This digest will include a roundup of the week’s top stories from UofLNews.com, which offers news, videos, photo galleries and features showcasing every corner of our campus. The best source for university news, UofLNews.com shines a light on our ambitious people, our groundbreaking research and our innovative programs.

    As with any change, the new UofL Today will entail some process adjustments. Faculty and staff wanting to promote a Friday event should submit the information by noon Wednesday to appear in Thursday’s email. The submission process itself will remain the same online.

    As we transition into these new email platforms, we encourage you to provide us with information – about an event, a colleague, a student, a program, a historical tidbit – so that we can share our many points of pride.

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    Alicia Kelso
    Alicia Kelso is the director of social media and digital content. She joined UofL in 2015 as director of communications at the Brandeis School of Law. She also serves as a senior contributor at Forbes.com, writing about the restaurant industry, which she has covered since 2010. Her work has been featured in publications around the world, including NPR, Bloomberg, The Seattle Times, Good Morning America and Franchise Asia Magazine.